Adinstall recently worked with News UK on their largest investment in independent retail EVER!
This follows the launch last November of Retail+, News UK’s major initiative to improve communications with and maximise sales for over 30,000 independent retailers who sell The Sun, The Times and The Sunday Times.
Click below to watch the video created by the News UK Field team, which shows the processes involved in the installations carried out at over 8,000 independent retailers nationwide.
It was an ambitious project with the News UK Retail+ team visiting over 15,000 retailers and making over 14,000 phone calls in just five months. Over 50% of newsagents contacted took advantage of the offer.
In February, independent retailers responded en-mass to the opportunity to brighten up their in-store displays and shop fronts, including striking new awnings adorned with the world-famous brands of The Sun or The Times.
The response was to order:
over 8,000 project signs
over 8,000 newspaper display units
Sun-branded shops sell 425,000 copies of the newspaper every day – 20% of the paper’s total sales – whilst Times branded shops sell 68,000 copies a year – over 15% of sales.
Increasing newspaper sales can make a real difference to the bottom line for many retailers as research shows that 69% of shoppers buy other items in addition to a newspaper and that those buyers tend to be more loyal, with 35% of them visiting the same store every day compared to 22% of non-newspaper buyers*.
Mike Darcey, News UK’s CEO, said: “I’m delighted to be making this lasting investment on our high streets. Our world-famous brands adorning these shops will attract trade and contribute towards a sustainable future for both our world-class journalism and the independent retailer.”
A Salam, Hamdy’s Newsagent, Stoke Newington, said: “Our sales have increased. Not only on newspapers but on other things as well. People have easy access to products now and the signage, design and layout are good.”
While Neel Patel, Jaysonz News, Camden, London who signed up for The Sun overhaul said: “The main part of signage is the shop front because it is the first thing you see. It makes the shop look a lot cleaner – more inviting.”
Kamal Patel, New Studio, Borough High Street added “All my customers love the refit, they think it’s pretty slick”
Sam Khalid, Bridgewalk Food and Wine commented “I am happy as well, because my customer is happy”
And Priteh Patel, Swanscombe News, Holland Park said, “We signed up for the signage because we thought it might help increase sales in newspapers. Something new, something stylish, an update for the 21st century”
Customers also reflected on the new changes with a News Studio Customer saying “Nice – It’s nice and fresh, nice and bright, it’s all laid out very tidy, organised, all stocked up, I know my paper’s there, I’m a regular buyer of the paper every day” and finally a Jaysonz News Customer said “I think the box is really well presented, and it’s in a good position as well, and I personally think it will encourage customers more to come to collect their papers”
The successful project is more evidence of News UK’s intention to protect and promote its print business for years to come.
For more information visit: http://www.news.co.uk/2014/08/sign-of-the-times-and-the-sun/
Source: *HiM! CTP 2013